An example of utilitarian consumption is suppose an individual needs mobile as he or she is far away from the home than he or she decides to purchase a normal mobile instead of iPhone is consumer fulfilling utilitarian consumption or consumer eating food in a regular restaurant instead of eating food in the 5-star hotel is an example of utilitarian consumption. ExampleĪn example of hedonic consumption would be a consumer buying an iPhone, or purchasing 3D television, or purchasing a BMW car, in simple words when the consumer has excess money he or she go for purchasing expensive brands as there is no limit to the wants of individuals. Hedonic consumption refers to that consumption which is done by an individual after his or her basic needs like food, water, safety needs are satisfied but utilitarian consumption is that consumption that is necessary for the survival of an individual and without satisfying this consumption needs an individual will not be able to survive. Hedonic consumption and utilitarian consumption tries to address this issue but they are not one and the same thing and that is the reason why one should understand the difference between hedonic consumption and utilitarian consumption – Hedonic Consumption Vs Utilitarian Consumption Meaning Human nature is such that once one want of individual is satisfied he or she begins to think about satisfying another want and this process is a never-ending cycle as although human needs are limited but human wants are unlimited.

Utilitarian vs hedonic